As you know, the success of your online business doesn’t necessarily depend on your Google ranking. In certain specific cases, social media represents the best opportunity to grow your business. Currently, the driving force behind my business in the science of yoga and meditation is social selling.
“Social selling” is a sales strategy that leverages social media and networking platforms to interact with potential customers, build relationships, and promote products or services. In my case, it’s about promoting the yoga and meditation science conferences I hold in Rome.
The social networks I’ve chosen to promote and grow my business are LinkedIn and Facebook, simply because they are my favorite and I’m most comfortable and enjoy using them.
You can’t do social selling without using software. It would be a foolish choice. Both my team and I use two very powerful pieces of software. A social CRM that I had custom-programmed for me and my team, integrated with Chrome’s bookmark manager and a gigantic software Growthnodes programmed by my friend Alex.
When I chat with an interesting person who might be interested in my event, I mark them as a favorite in a folder called “potential clients.” During the first chat, I don’t sell anything, I maintain a kind and completely disinterested attitude. I never chat with people for the first time and immediately propose something; as a rule, I wait at least a month. The first conversation is very important because it must be enjoyable enough to leave an emotional memory.
The week before the event, I open my software and in a couple of minutes, I contact all the people I had a pleasant chat with the previous month and inform them about my event, adding that I would be happy to see them in class: I never have a pressing or needy attitude. The fundamental implication is I’d like you in the class but it’s okay if you can’t make it.
My team members use the same strategy.
What further facilitates our work? growthnodes created by one of my brightest contacts, Alex.
What does this social selling gem do for me and my team? Every day at a set time, it sends 70 friend requests to highly profiled contacts on Facebook and 25 contact requests on LinkedIn. On both social networks, as soon as the person accepts the friend or contact request, it sends a cordial introductory message, and if the person responds, I start chatting from my PC or phone (2 minutes) and then save it in a favorites folder. (100% set and forget)
That person will be re-contacted some time after the first contact to inform them about my yoga and meditation event in Rome. The second software allows me to open the pages of contacts I’ve saved in a specific Chrome bookmarks folder with a single click. With each click, a different chat opens, and in about two minutes, I manage to invite around 100 people.
Nothing is as constant as technology, working every day 7 days a week.
These two pieces of software and a tailor-made communication strategy have made my event-based business take off.
Note: Having a well-designed, conversion-oriented professional website and a carefully curated social profile are just fundamental prerequisites for the success of any social selling strategy. Your social profile must first clearly stand out from the others.
Write to me privately to build the right social strategy for your business. It will be like magic.
Seize this opportunity…You can ask me a free consultation here:
Free Consultation
Leave a Reply